Pioneer Gourmet Coffee Ltd.

Pioneer Coffee was founded by Luigi Cicchelli, a fourth-generation coffee roaster from Italy who moved to Canada to explore and develop his passion for giving customers the best possible cup of coffee.

The Cicchelli family name has been closely associated with the coffee industry in Europe (specifically Italy) for decades. From a very young age Luigi learned a great deal about coffee from his family.

From a very young age Luigi learned a great deal about coffee from his family. With time and practice he developed a keen understanding of specific bean characteristics and what is needed to draw out each bean's unique qualities during the roasting process.